This diagram represents an attempt to create “hero content” without the initial pressure to reflect data-driven demand or SEO requirements. This allows editors to determine what content should be initially published before determining what high-performing content can then be used for additional awareness campaigns through native or display-based advertising.
Plan, Produce, Publish, Promote
By Ethan Machado
Welcome to TapCool, the personal website of Ethan Machado. I’m a former Missouri Journalism award-winning writer turned UX designer (but you can call me a content designer or UX writer if it makes you feel better), who loves working at the intersection of technology, design, and content. If you’re looking for a strategic and dependable creative leader, I am the human you seek.
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