Portfolio

A recap of some of the work I did while at my last digital agency from 2012-2021.

Experience Design Lead

Client: Emerson Electric (2015 to Summer 2021) – View case study

Led the “One Emerson” redesign project and presented to executives on regular basis; created and supported component design system and online style guide/pattern library, content strategy guides, mobile guides, governance model, governance website; oversaw and participated in iterative maintenance sprints, usability testing, site visits, technology consults, and facilitated client workshops. Emerson.com | Online Style Guide | Personalization POV | Mobile Guidelines | Navigation Design Specifications | Opportunities Assessment | Strategy Deck | Editorial Calendar Proposal | Content Matrix | Form Redesign | UX Writing | Journey Map

Experience Design Lead

Client: Fisher, Industrial Software Design Project (2019) – View case study

Led vision workshop, customer site visits, and interviews; oversaw and participated in the creation of North Star prototype, design sprints, asset/annotation handoffs. Presentation

Copywriter and Creative Lead

Client: Amazon, Starfinder Voice Skill (December 2019)- View case study

Alexa Voice Skill marketing launch package, Digitas On-Demand, 3-Week Sprint process: Wrote press release, Alexa skill landing page copy, email copy, social posts, and template definition for visual supplement. Supported visual design staff with feedback and design rationales. Skill Store Link | Original Store Copy

Newsletter Writer and Editor

Client: New business lead generation (2018-Summer 2021) – View blog posts

Wrote and edited bi-weekly trends articles and curated top marketing tech stories.

Experience Design Lead

Client: Jones Lang LaSalle (2017-2018) – View case study

Created key portions of channel strategy and experience definition phases; led 6-sprint design project to launch new JLL.com website; developed content guide for website and taxonomy for Trends & Insights content hub. Website | Content Guide | Desi g n Document | Channel Strategy

Additional Clients

Campbell Soup Company (2020 – content mapping, copy decks, copy editing); Whole Earth Brands (2020 – SquareSpace web design and copy sprint); Koala (2020 – Contentful content model); TransUnion (2015 – blog strategy and design); Miller Lite (2014 – ecosystem and content evaluation); eBay (2014 – content evaluation); Whirlpool (2013 – copy for WashSquad app and award submission script); KitchenAid, KA Proposal (2013 – content strategy consult and proposal); Taco Bell (2013 – website audit and recommendations), Sprint (2013 – microsite strategy and design)

See more samples in Zeplin

If you’ve made it this far…

Thanks for checking out a sampling of my work over the past ten years. As a design leader and content strategist, I help define business, user and content requirements. I lead and partner with the team to define what we will design, why we will design it and how. I also partner with Account and PM teams to define the strategy and scope planes of projects. I inform information architectures with the (mostly ugly) boxes, wireframes and content matrices that comprise the structure and skeletal planes of a project. I pair with visual designers to create the final, exulted surface plane of the experience (which sometimes looks stunning!). And, finally, I’ll present the team’s work to the client, guiding them through the process every step of the way. I’m also continually expanding the scope of my knowledge, with my latest interests homing in on learning flexbox and becoming more conversant in typography and color theory.

If you are looking for references or letters of recommendation.

References are available upon request and can be identified based on the specific position or skills required.

If you want to find me on LinkedIn.

I’m not especially active on LinkedIn, but I’m available to chat there.