This diagram represents an attempt to create “hero content” without the initial pressure to reflect data-driven demand or SEO requirements. This allows editors to determine what content should be initially published before determining what high-performing content can then be used for additional awareness campaigns through native or display-based advertising.
Tag: content strategy
A Digestible Content Strategy Framework
The theme of this year’s conference is collaboration. This poster was created in collaboration with a visual designer. Each step of the framework involves aspects of collaboration between internal departments in an integrated digital agency’s team.
Beware the Content Strategy Bubble
Now that corporate America has embraced content strategy as its savior from the thematic randomness of its one-off marketing campaigns, I can’t help but think we’ve entered into something of a Content Strategy Bubble. Brands far and wide are in the process of transforming their marketing departments into newsrooms, certain that they will be crowned…
Get Your Brand Content into My Queue
To most manic marketers, Red Bull represents the pinnacle of the new content marketing magic that wins in a world where nobody sleeps, thinks, or otherwise contemplates the meaning of life – they just do it, and they do it non-stop in real-time while hopped up on glucose, taurine, glucuronolactone, caffeine, niacin, sodium nitrate, and…
Five Steps to Jumpstart Your Content Strategy
When attempting to implement a content strategy, brands often encounter a vexing problem. They’ve got too much “stuff” across too many channels, without a full sense of why it’s there or how it got there. The number of players involved in the creation of this unruly content often compounds the problem. In some cases, brands…