A year focused on privacy, streaming, and sonic branding introduced a slew of new buzzwords A recent survey of 100 marketers conducted at last month’s “Technology for Marketing” trade show in London identified the top 10 buzzwords that marketers find the most annoying. These words won’t surprise anyone — as they’ve been misused, overused, and…
Month: September 2019
When to Invest in UX
LinkedIn’s “Future of Skills 2019 (Asia-Pacific Edition)” report cites Human-Centered Design, aka UX design, as one of the top ten in-demand business skills for this year. Ranked right next to blockchain, artificial intelligence, and robotic process automation, the term “UX” – like those other fuzzy marketing buzzword bingo terms – is often derided for failing…
Content Marketing Conference Update
The upstart Cleveland conference highlights new ways to reach audiences with content The advertising industry gathers next week in New York for the 16th annual Advertising Week (Sept. 23-26, #AWNewYork) to figure out how big ideas, big data and the latest tech can make the next generation of advertisements more targeted, memorable, authentic, and experiential.…