Author: Ethan Machado

A year focused on privacy, streaming, and sonic branding introduced a slew of new buzzwords A recent survey of 100 marketers conducted at last month’s “Technology for Marketing” trade show in London identified the top 10 buzzwords that marketers find the most annoying. These words won’t surprise anyone — as they’ve been misused, overused, and…

The upstart Cleveland conference highlights new ways to reach audiences with content The advertising industry gathers next week in New York for the 16th annual Advertising Week (Sept. 23-26, #AWNewYork) to figure out how big ideas, big data and the latest tech can make the next generation of advertisements more targeted, memorable, authentic, and experiential.…

Longer sales cycles and unique customer needs create opportunities for B2B innovation Forrester forecast earlier this year that B2B ecommerce in the U.S. would reach $1.8 trillion and account for 17% of all B2B sales in the U.S. by 2023. As the statistic suggests, the days when B2B was synonymous with “whiskey and a handshake”…

Consumers wants to get closer to stars, and start-ups are capitalizing on the emotional jolt In a world already overrun with celebrity endorsements and celebrity influencers, consumers still react with glee when presented with surprise personalized video messages from their favorite stars – or even messages from a fly-by-night B-list celebrity who they recognize from…

Influencers have become brands’ best word-of-mouth promoters on social networks With social commerce booming, finding the right influencers to help sell your products to the right communities of consumers has become an essential component of digital marketing. A surge in influencer campaigns this year speaks both to their effectiveness and potential for saturation – as…

Destination shopping knows no boundaries when ecommerce becomes a social experience As consumers grow more comfortable with the one-click efficiency and ease of social shopping, social networks have responded with new commerce features and ad units to help advertisers adapt to this new realm of digital marketing. According to composite platform data from Adobe, over…

Viral filters position the social media company as an innovative foil to Facebook In the past, whenever Snapchat came up with a clever innovation – think Snapchat Stories, vertical videos, or user-generated filters – you could bank on a Facebook property simply copying it and claiming it as its own. But with Facebook reeling from…