Featured Aggregators: Storify Mass Relevance Rebel Mouse Offer Pop #Tagboard Swayy
Author: Ethan Machado
Welcome to TapCool, the personal website of Ethan Machado. I’m a former Missouri Journalism award-winning writer turned UX designer (but you can call me a content designer or UX writer if it makes you feel better), who loves working at the intersection of technology, design, and content. If you’re looking for a strategic and dependable creative leader, I am the human you seek.
There’s a Website for that App
Content Strategy Framework for Social Brands
This diagram represents a social media content strategy framework for creating on-brand content through social media channels, testing it, and determining how and when to re-use for the core marketing channels such as your owned website and email campaigns, as well as for advertising.
Solar System Social Brand Framework
Six Website Designs for Filtering
Content Strategy 101 – Content Pillars
Content pillars are the themes that most expressively articulate a brand’s product offerings and purpose, cross-referenced with the users’ needs and passions. This deck examines how brands began to use content to differentiate themselves from their competitors and engender loyalty from their customers. For easier viewing, download the PowerPoint version.
Marketing that Matters – Brand Youtility
This presentation borrows heavily from Jay Baer’s “Youtility” so I wanted to give him his proper due up front. Brand Utility – Quick Overview from Ethan Machado
CS 101 – Content Inventory and Audit Overview
CS 101- Content Inventory and Audit Process Overview from Ethan Machado