CS 101- Content Inventory and Audit Process Overview from Ethan Machado
Category: Experience Design
The development of usable products or marketing experiences that are designed with the target audience or user in mind.
Second Screen Experiences
Second Screen Experiences from Ethan Machado
A Digestible Content Strategy Framework
The theme of this year’s conference is collaboration. This poster was created in collaboration with a visual designer. Each step of the framework involves aspects of collaboration between internal departments in an integrated digital agency’s team.
Tap Out Your Content Strategy Framework
For your visual viewing pleasure, here’s a Content Strategy framework created in a new mobile-friendly, future-friendly, fireproof tool called Tapestry. I kept the content to a minimum in this framework to accomodate your very hectic schedules, and to make sure that API developers could re-purpose this presentation across screens not yet invented.
Beware the Content Strategy Bubble
Now that corporate America has embraced content strategy as its savior from the thematic randomness of its one-off marketing campaigns, I can’t help but think we’ve entered into something of a Content Strategy Bubble. Brands far and wide are in the process of transforming their marketing departments into newsrooms, certain that they will be crowned…