Prime Day Revelations

The annual sales event offered marketers a treasure trove of data to observe a nation at nest Prime Day aka “Black Friday in July” began six years ago as a way to reward Amazon Prime subscribers with a day of deals. For 2020, a year with more horrifying twists than HBO’s new science fiction hit…

When to Invest in UX

LinkedIn’s “Future of Skills 2019 (Asia-Pacific Edition)” report cites Human-Centered Design, aka UX design, as one of the top ten in-demand business skills for this year. Ranked right next to blockchain, artificial intelligence, and robotic process automation, the term “UX” – like those other fuzzy marketing buzzword bingo terms – is often derided for failing…

Hey Google, What’s New in Advertising?

Marketing Live showcases machine learning and mobile-first innovations for advertisers While public sentiment sours against invasive online tracking practices, the underlying data suggests that the digital advertising industry itself is booming. According to the Interactive Advertising Bureau, digital ad revenue reached $107.5 billion last year, up 22 percent from the previous year. In response to…

2014 Trend Deathwatch

You grew up in the 80s and 90s. Suddenly, everything you knew and loved is becoming obsolete. Here are the things I used to use that are now officially on the 2014 Trend Deathwatch! Bookshelves DVD/Blu-Rays Dumb Watches Keys Identification Cards Landlines Desktop Computers