To most manic marketers, Red Bull represents the pinnacle of the new content marketing magic that wins in a world where nobody sleeps, thinks, or otherwise contemplates the meaning of life – they just do it, and they do it non-stop in real-time while hopped up on glucose, taurine, glucuronolactone, caffeine, niacin, sodium nitrate, and…
Tag: brand strategy
Five Steps to Jumpstart Your Content Strategy
When attempting to implement a content strategy, brands often encounter a vexing problem. They’ve got too much “stuff” across too many channels, without a full sense of why it’s there or how it got there. The number of players involved in the creation of this unruly content often compounds the problem. In some cases, brands…