Content Strategy Framework for Social Brands

This diagram represents a social media content strategy framework for creating on-brand content through social media channels, testing it, and determining how and when to re-use for the core marketing channels such as your owned website and email campaigns, as well as for advertising.

Content Strategy 101 – Content Pillars

Content pillars are the themes that most expressively articulate a brand’s product offerings and purpose, cross-referenced with the users’ needs and passions. This deck examines how brands began to use content to differentiate themselves from their competitors and engender loyalty from their customers. For easier viewing, download the PowerPoint version.