The world’s biggest computer show introduces new ideas in multi-screen innovation What’s considered old in tech years is new again this week at the popular Computex 2019 in Taipei, Taiwan, where chipmakers and laptop manufacturers unveiled new products with form factors that recalled the Microsoft Courier prototype in 2010 and Apple’s Knowledge Navigator in 1987.…
Author: Ethan Machado
Welcome to TapCool, the personal website of Ethan Machado. I’m a former Missouri Journalism award-winning writer turned UX designer (but you can call me a content designer or UX writer if it makes you feel better), who loves working at the intersection of technology, design, and content. If you’re looking for a strategic and dependable creative leader, I am the human you seek.
Hey Google, What’s New in Advertising?
Marketing Live showcases machine learning and mobile-first innovations for advertisers While public sentiment sours against invasive online tracking practices, the underlying data suggests that the digital advertising industry itself is booming. According to the Interactive Advertising Bureau, digital ad revenue reached $107.5 billion last year, up 22 percent from the previous year. In response to…
Six Simple Diagrams to Master UX Strategy
2014 Trend Deathwatch
You grew up in the 80s and 90s. Suddenly, everything you knew and loved is becoming obsolete. Here are the things I used to use that are now officially on the 2014 Trend Deathwatch! Bookshelves DVD/Blu-Rays Dumb Watches Keys Identification Cards Landlines Desktop Computers
Big Brand UX Bugaboos
I took a look at some usability issues on prominent websites and apps way back in 2014. If you can’t find these issues on those websites or apps anymore, it probably means the company has fixed those issues since then.
Lean UX and Rapid Prototyping
Digital Content Trends for 2014
1. Platform or Perish Remember when Steve Yagee went ballistic in 2011 about Google’s failure to understand the advantages of thinking of itself more as a “platform” than a bunch of one-off products? The rant worked. Success seems to now hinge on the idea of a coherent, user-friendly platform that can integrate digital content,…
Plan, Produce, Publish, Promote
This diagram represents an attempt to create “hero content” without the initial pressure to reflect data-driven demand or SEO requirements. This allows editors to determine what content should be initially published before determining what high-performing content can then be used for additional awareness campaigns through native or display-based advertising.