No cultural icon has mastered the art of multi-channel content strategy better than the zombie. Film, television, print, web, social, game console, app, second screen, ad nauseum — the zombie has moved with viral-like speed over the last three years to prove that while we might not know how to future proof our race against…
Category: Content Strategy
Determining the best way to message, structure, and amplify content so that it aligns with both the brand’s objectives and the consumer’s interests and desires.
A Digestible Content Strategy Framework
The theme of this year’s conference is collaboration. This poster was created in collaboration with a visual designer. Each step of the framework involves aspects of collaboration between internal departments in an integrated digital agency’s team.
Tap Out Your Content Strategy Framework
For your visual viewing pleasure, here’s a Content Strategy framework created in a new mobile-friendly, future-friendly, fireproof tool called Tapestry. I kept the content to a minimum in this framework to accomodate your very hectic schedules, and to make sure that API developers could re-purpose this presentation across screens not yet invented.
Beware the Content Strategy Bubble
Now that corporate America has embraced content strategy as its savior from the thematic randomness of its one-off marketing campaigns, I can’t help but think we’ve entered into something of a Content Strategy Bubble. Brands far and wide are in the process of transforming their marketing departments into newsrooms, certain that they will be crowned…
App ROT an Apt Metaphor for Content Strategy
In my ongoing quest to make content strategy more accessible to the masses, I’m always looking for cute or clever (or ill-advised) metaphors to explain certain aspects of the craft. I stumbled upon one such example this week while upgrading my smartphone from an older Google phone to a newer Google Nexus. There’s a well-worn…
Get Your Brand Content into My Queue
To most manic marketers, Red Bull represents the pinnacle of the new content marketing magic that wins in a world where nobody sleeps, thinks, or otherwise contemplates the meaning of life – they just do it, and they do it non-stop in real-time while hopped up on glucose, taurine, glucuronolactone, caffeine, niacin, sodium nitrate, and…
Five Steps to Jumpstart Your Content Strategy
When attempting to implement a content strategy, brands often encounter a vexing problem. They’ve got too much “stuff” across too many channels, without a full sense of why it’s there or how it got there. The number of players involved in the creation of this unruly content often compounds the problem. In some cases, brands…
iOS/OS Integration: OS 10.7 and iOS 5
Drunk with the Christmas spirit after having paid off my pre-fabbed Foxconn piece of consumer-ready genius we otherwise know as the iPad 2, I decided to belly up to Best Buy for another round of zero percent financing. I showed mild restraint, purchasing the 13-inch Macbook Pro (4 GB/500 GB). Sure, the 17-incher had more memory…