With the unceremonious failure of HP’s TouchPad nearly complete, the conventional wisdom continues to be that the iPad is a superior tablet without any real challengers on the horizon. While that may be true, the iPad has several areas for improvement that consumers will demand as they start the en masse transition from a world…
Category: Content Strategy
Determining the best way to message, structure, and amplify content so that it aligns with both the brand’s objectives and the consumer’s interests and desires.
Words with Friends vs. Scrabble
My Scrabble addiction left me strung out by a computer with xeroxed copies of two- and three-word cheat sheets and a copy of Word Freak by Stefan Fatsis scattered among the soda cans and emptied bags of chips in my pathetic studio apartment. I’ve come a long way since. I took a good five or…
Fruit Ninja: Death by a Thousand Swipes?
Invariably, a new gadget gets a scratch or nick that somehow seems to deflate its perceived value. While I still love my iPad2 like a father loves his child, seeing the first evidence of an imperfection had me all torn up inside. I had spent yet another day marveling at the versatility of my 10-inch…
iMarker a Blast from the Past
When I arrive home from work, the first thing my 5-year-old son does to me is whisper in my ear, “Can I use your iPad now?” I dutifully comply, and soon enough he is begging me to download another demo app or to buy him Super Monkey Ball because there is a character from Sonic…
Tap Cool Goes to iPad School
I have never been an Apple fan since my dreadful experience with the iMac back in the late 90s. Times have changed, and no one can deny that Apple leads with new, ground-breaking products. That became all too clear when I started project managing (and doing some mark-up and CSS) a new website for an…