Category: Experience Design

Consumers wants to get closer to stars, and start-ups are capitalizing on the emotional jolt In a world already overrun with celebrity endorsements and celebrity influencers, consumers still react with glee when presented with surprise personalized video messages from their favorite stars – or even messages from a fly-by-night B-list celebrity who they recognize from…

Influencers have become brands’ best word-of-mouth promoters on social networks With social commerce booming, finding the right influencers to help sell your products to the right communities of consumers has become an essential component of digital marketing. A surge in influencer campaigns this year speaks both to their effectiveness and potential for saturation – as…

Destination shopping knows no boundaries when ecommerce becomes a social experience As consumers grow more comfortable with the one-click efficiency and ease of social shopping, social networks have responded with new commerce features and ad units to help advertisers adapt to this new realm of digital marketing. According to composite platform data from Adobe, over…

Viral filters position the social media company as an innovative foil to Facebook In the past, whenever Snapchat came up with a clever innovation – think Snapchat Stories, vertical videos, or user-generated filters – you could bank on a Facebook property simply copying it and claiming it as its own. But with Facebook reeling from…

The world’s biggest computer show introduces new ideas in multi-screen innovation What’s considered old in tech years is new again this week at the popular Computex 2019 in Taipei, Taiwan, where chipmakers and laptop manufacturers unveiled new products with form factors that recalled the Microsoft Courier prototype in 2010 and Apple’s Knowledge Navigator in 1987.…