This diagram represents an attempt to create “hero content” without the initial pressure to reflect data-driven demand or SEO requirements. This allows editors to determine what content should be initially published before determining what high-performing content can then be used for additional awareness campaigns through native or display-based advertising.
Tag: brand content
Content Strategy 101 – Content Pillars
Content pillars are the themes that most expressively articulate a brand’s product offerings and purpose, cross-referenced with the users’ needs and passions. This deck examines how brands began to use content to differentiate themselves from their competitors and engender loyalty from their customers. For easier viewing, download the PowerPoint version.