Case Studies
From fun, short-term projects to full-blown enterprise engagements that helped transform a company’s digital presence
Designing for Digital Transformation
Emerson Electric (2016)
An industrial conglomerate wanted to consolidate its websites to drive cultural and business change.
Creating a Content Marketing Hub
JLL (2018)
An international real estate company wanted to unify its style and approach to marketing content around the globe.
Reimagining the Industrial Internet
ValveLink (2019)
A valve manufacturer wanted its IIoT app to look more modern and become easier to use despite complex logic.
Rethinking Registration
MyEmerson (2020)
An engineering platform wanted to boost registration rates while retaining required fields and business rules.
Piloting the Future
Starfinder (2019)
A popular RPG wanted to test if customers would enjoy experiencing the game as a voice skill on Alexa devices.
Modernizing a Design System
Emerson Electric (2021)
A design system needed an update to enable consistent styles across the digital ecosystem.
Recent Writing
What You Can Expect
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✓ Compassionate Critic
✓ Storyteller
✓ Deadline-driven
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A Little More About Me
Life Before Remote
My last vacation was March 3-7, 2020, in Arizona. Working on my “squint”.
Life Online
They say a man’s home screen is a window into his soul.
New Life
My third son used to interrupt my Zoom calls, but now he’s in kindergarten.