Category: Experience Design
The development of usable products or marketing experiences that are designed with the target audience or user in mind.
Digital Content Trends for 2014
1. Platform or Perish Remember when Steve Yagee went ballistic in 2011 about Google’s failure to understand the advantages of thinking of itself more as a “platform” than a bunch of one-off products? The rant worked. Success seems to now hinge on the idea of a coherent, user-friendly platform that can integrate digital content,…
Aggregate Your Social Campaigns
Featured Aggregators: Storify Mass Relevance Rebel Mouse Offer Pop #Tagboard Swayy
There’s a Website for that App
Solar System Social Brand Framework
Six Website Designs for Filtering
Content Strategy 101 – Content Pillars
Content pillars are the themes that most expressively articulate a brand’s product offerings and purpose, cross-referenced with the users’ needs and passions. This deck examines how brands began to use content to differentiate themselves from their competitors and engender loyalty from their customers. For easier viewing, download the PowerPoint version.
Marketing that Matters – Brand Youtility
This presentation borrows heavily from Jay Baer’s “Youtility” so I wanted to give him his proper due up front. Brand Utility – Quick Overview from Ethan Machado